He is tasked with implementing sales strategies that further the department’s agenda and drives enhanced revenue generation for the business. Strategy: The Head of Sales also plays a major strategic role in the sales department.
#Head of project office professional#
He also plays a mentorship role to key positions within the sales department, assisting in the execution of duties upon request, honing their professional skills, and readying them for occupation of his position in his absence or retirement. In this capacity, the Head of Sales is tasked with establishing and overseeing the adoption of departmental vision and values, which forms part of the work culture. In his leadership capacity, the Head of Sales introduces new brands and categories to the market by leading the sales team in product launches. Using his expertise and experience, the Head of Sales also manages the departmental calendar in regard to trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities. The Head of Sales is in charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department’s performance against targets. Leadership/Supervisory Role: The very first role of the Head of Sales is to provide leadership over the sales department. Objectives and Responsibilities of the Head of Sales The Head of Sales role is an integral part of the business in that it also involves the management of external partners and collaborations with numerous internal departments. The role of Head of Sales is a data-driven role that requires commercial acumen and a deep understanding of the consumer base, the competitive market, and an ability to analyze sales department performance.
The Head of Sales defines and communicates the business’s KPIs and targets to junior sales personnel on a regular basis, analyses patterns in consumer and market behavior, and subsequently defines data-driven action strategies in order to consistently optimize the business’s commercial performance. The Head of Sales has the primary role of leading the sales department, overseeing activities of the junior and senior professionals and monitoring performance as a whole.
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